5 Must-Have Video Content Types for Biotech Companies Launching New Products or Clinical Trials

Launching a new product or clinical trial is a critical moment for any biotech company. Whether you’re presenting groundbreaking research to investors, recruiting participants for a trial, or introducing a new product to the market, the way you tell your story matters.

In today’s digital-first world, video content is one of the most effective ways to communicate your message. For biotech companies, it’s not just about looking professional—it’s about making complex ideas accessible and engaging to your audience. Here are five must-have video content types to elevate your next launch.

1. Product Launch Videos

When introducing a new product, a launch video can help you make a memorable first impression. These videos should highlight:

• Key Features: Showcase what makes your product innovative and unique.

• Applications: Demonstrate real-world use cases to help your audience understand its value.

• Scientific Validation: Include credible data or testimonials from researchers to build trust.

A sleek, professionally produced video can be used in investor pitches, on your website, and across social media platforms, ensuring your message reaches the right people.

2. Clinical Trial Recruitment Videos

Finding the right participants for clinical trials can be a challenge, but video can make the recruitment process more effective. These videos can:

• Simplify Complex Information: Explain the trial’s purpose, benefits, and requirements in a clear and engaging way.

• Humanize the Process: Include testimonials from past participants or highlight the medical professionals leading the study.

• Expand Your Reach: Share videos on social media or targeted ads to reach potential participants more effectively.

By addressing questions and concerns upfront, recruitment videos can help increase participant interest and enrollment.

3. Educational and Explainer Videos

Biotech companies often work with highly technical concepts that can be difficult to communicate. Educational videos make these ideas accessible to a broader audience:

• Explaining Scientific Processes: Use animations or graphics to break down complex mechanisms, such as how a drug works or the stages of a clinical trial.

• Demonstrating Usage: Show how a medical device is used or how patients can benefit from a new treatment.

• Highlighting Research: Share insights from your R&D team to showcase your expertise and commitment to innovation.

These videos are valuable for both internal training and external outreach to investors, stakeholders, and patients.

4. Patient Testimonial Videos

Nothing builds trust like hearing directly from those who have benefited from your products or trials. Patient testimonials provide an emotional connection that reinforces credibility:

• Highlight Real-Life Impact: Share stories of how your treatment or technology has improved lives.

• Showcase Trust and Transparency: Featuring real patients creates authenticity and humanizes your brand.

• Build Community Engagement: Inspire others to learn more about your company or participate in clinical trials.

A well-crafted testimonial video can be a powerful tool for marketing campaigns, presentations, and social media.

5. Behind-the-Scenes Lab Tours

Invite your audience into your world with a behind-the-scenes look at your research and development process. Lab tour videos can:

• Build Trust: Show the cutting-edge technology and meticulous processes behind your innovation.

• Highlight Expertise: Introduce your team of scientists and their dedication to advancing healthcare.

• Create Transparency: Give stakeholders a glimpse into your commitment to quality and safety.

These videos are especially effective for investor presentations, recruitment efforts, and boosting credibility with the public.

Why Professional Video Production Matters

Biotech and medical companies need to maintain a level of precision and professionalism in their communications. Poor-quality videos can undermine your credibility, while high-quality, visually engaging content elevates your brand and builds trust.

At Forma Film, we specialize in helping biotech companies in Southern California tell their stories through video. As the founder of RawFilm, a premium 8K content platform, I bring a unique perspective on creating visually stunning content that drives engagement and delivers results.

From patient testimonials to product launch videos, our team knows how to turn your vision into content that resonates with your audience.

Let’s Create Something Amazing Together

If you’re preparing for a product launch or clinical trial, let Forma Film help you create videos that captivate your audience and achieve your goals.