
5 Ways San Diego Tech and Healthcare Companies Are Using Video to Build Trust and Drive Growth
In San Diego, two of the fastest-growing industries—tech and healthcare—face unique challenges when it comes to connecting with their audiences. Whether you’re explaining a groundbreaking new technology or building trust with patients, video has become the ultimate tool for engaging and educating your audience.
In this post, we’ll explore five key ways tech and healthcare companies in San Diego are using video to foster trust, drive growth, and establish themselves as industry leaders.
1. Explaining Complex Concepts with Explainer Videos
Both tech and healthcare industries deal with complex ideas that can be difficult to convey to customers, investors, or patients. That’s where explainer videos come in.
• For Tech Companies:
• Simplify advanced technologies like AI, biotech, or software platforms with animated or live-action explainer videos.
• Example: A startup showcasing how their SaaS product improves team productivity.
• For Healthcare Organizations:
• Use explainer videos to demystify medical procedures or new treatments, helping patients feel more informed and at ease.
• Example: A hospital introducing a minimally invasive surgical technique.
Pro Tip: Forma Film specializes in creating high-quality explainer videos that make even the most complex topics engaging and easy to understand.
2. Building Trust with Testimonial and Case Study Videos
Nothing builds credibility like hearing success stories directly from customers, patients, or clients.
• For Tech Companies:
• Highlight how your product or service solved real problems for clients through customer testimonials or in-depth case studies.
• Example: A cybersecurity company showing how they helped a business prevent data breaches.
• For Healthcare Organizations:
• Share patient stories to humanize your services and demonstrate the positive impact of your care.
• Example: A healthcare provider documenting a patient’s recovery journey.
Pro Tip: Authenticity is key. Keep the tone conversational and relatable for maximum impact.
3. Showcasing Innovation with Product or Facility Tour Videos
When your company is at the forefront of innovation, showcasing your work visually can set you apart.
• For Tech Companies:
• Use product demo videos to highlight features and functionality that make your technology stand out.
• Example: A drone company demonstrating cutting-edge aerial capabilities.
• For Healthcare Organizations:
• Give patients an inside look at your facilities with virtual tours to show the care and quality you provide.
• Example: A clinic offering a video tour of their state-of-the-art equipment and patient spaces.
Pro Tip: Combine beautiful cinematography with clear messaging to emphasize professionalism and innovation.
4. Driving Engagement with Social Media Videos
Social media platforms are a goldmine for tech and healthcare companies looking to connect with their audiences.
• For Tech Companies:
• Share quick, engaging videos highlighting product updates, event highlights, or thought leadership insights.
• Example: A tech startup posting 30-second videos of key takeaways from their latest conference.
• For Healthcare Organizations:
• Use short-form videos to promote health tips, wellness advice, or seasonal campaigns.
• Example: A hospital creating a TikTok series about preventative care.
Pro Tip: Tailor your content for the platform—short, visually striking videos work best for social media.
5. Recruiting Top Talent with Employer Branding Videos
Attracting top talent is crucial for tech and healthcare companies in a competitive market like San Diego. Video can help showcase your company culture and mission.
• For Tech Companies:
• Create videos that highlight your work environment, team collaboration, and exciting projects.
• Example: A biotech firm producing a “Day in the Life” video featuring their research team.
• For Healthcare Organizations:
• Highlight the compassionate and innovative culture of your workplace to appeal to healthcare professionals.
• Example: A hospital creating a video about their commitment to staff well-being and career growth.
Pro Tip: Show authenticity and diversity to connect with potential recruits on a personal level.
How Forma Film Can Help Your Business
At Forma Film, we understand the unique challenges that tech and healthcare companies face when it comes to creating impactful video content. Based in San Diego, we’ve worked with businesses across these industries to craft videos that inspire trust, educate audiences, and drive results.
Whether you need a product demo, patient testimonial, or recruitment video, we’re here to bring your vision to life with high-quality production tailored to your goals.
Contact Us Today
Ready to take your video marketing to the next level? Let’s connect and explore how Forma Film can help your San Diego-based business build trust and drive growth in 2025.
Leave a Reply