Top 10 San Diego Businesses Using Video Marketing to Dominate Their Industry in 2025

In 2025, video marketing is no longer a luxury—it’s essential. San Diego, a thriving hub for industries like tech, healthcare, real estate, and tourism, has seen local businesses take video marketing to new heights. From stunning brand stories to scroll-stopping social media campaigns, these businesses are setting the bar for what video content can achieve.

In this post, we’ll highlight 10 standout San Diego businesses that are using video marketing to dominate their industry, and we’ll share insights on how your business can do the same.

1. Qualcomm – Innovating with Tech Product Demos

As a global leader in wireless technology headquartered in San Diego, Qualcomm uses sleek product demo videos to showcase their cutting-edge innovations. From explaining complex technologies to presenting new 5G solutions, their videos are designed to educate and inspire both consumers and investors.

2. Scripps Health – Building Trust with Patient Stories

Scripps Health leverages video marketing to share real patient success stories, building trust and credibility in the healthcare industry. Their videos focus on humanizing their services, connecting with patients on an emotional level, and highlighting their world-class care.

3. Illumina – Engaging Scientists Through Corporate Storytelling

Illumina, a leading genomics company, uses corporate videos to tell their brand story, inspire innovation, and recruit top talent. Their professionally produced videos blend technical insights with compelling visuals, making complex topics accessible and engaging.

4. San Diego Zoo – Showcasing Experiences with Social Media Content

The San Diego Zoo excels at creating short, captivating videos for social media that highlight their wildlife experiences. From showcasing new exhibits to behind-the-scenes looks at animal care, their videos are designed to drive visitor engagement and ticket sales.

5. Ballast Point Brewing – Elevating the Brand with Lifestyle Videos

Ballast Point Brewing uses video to connect with beer enthusiasts and showcase the San Diego lifestyle. Their videos feature beautiful brewing shots, interviews with brewers, and scenes of their vibrant taproom culture, appealing to both locals and tourists.

6. Realty Executives Dillon – Simplifying Real Estate with Virtual Tours

In San Diego’s competitive real estate market, Realty Executives Dillon stands out with high-quality virtual tour videos. These videos give prospective buyers a complete walkthrough experience, helping them make decisions faster and driving property sales.

7. SeaWorld San Diego – Driving Engagement with Event Videos

SeaWorld uses video marketing to promote seasonal events and new attractions. Their high-energy videos combine captivating visuals with music and narration to spark excitement among visitors and drive ticket sales.

8. Classy – Inspiring Action Through Fundraising Videos

Classy, a San Diego-based fundraising platform, uses video to highlight the impact of nonprofit organizations. Their campaigns feature emotional storytelling to inspire donors and amplify the success of their platform.

9. Petco – Creating Loyalty with Educational Content

Petco creates video content that educates pet owners on topics like health, training, and grooming. These videos not only engage their audience but also position Petco as a trusted authority in pet care, driving customer loyalty.

10. San Diego Tourism Authority – Attracting Visitors with Destination Videos

The San Diego Tourism Authority produces breathtaking destination videos that highlight the city’s natural beauty, cultural attractions, and events. These videos are shared across social media and tourism platforms, enticing travelers from around the world to visit.

What Can Your Business Learn from These Leaders?

Here are three key takeaways from San Diego’s top video marketers:

1. Tailor Your Content to Your Audience:

• Whether you’re in tech, healthcare, or hospitality, create videos that speak directly to your target audience’s needs and desires.

2. Invest in High-Quality Production:

• Professional video production ensures your brand stands out, builds trust, and leaves a lasting impression.

3. Leverage Platforms That Matter:

• Use videos across social media, your website, and email campaigns to maximize visibility and engagement.

Ready to Dominate San Diego’s Market with Video?

At Forma Film, we specialize in helping San Diego businesses craft stunning, impactful video content that drives results. Whether you’re looking to create brand stories, product showcases, or social media campaigns, we have the expertise to bring your vision to life.

Contact us today to discuss your next project and see how video marketing can transform your business.